PURC Daily Keratin Shampoo is a 300ml rinse-off cleanser from the PURC after-treatment range. Massage a measured amount into wet hair, rinse thoroughly and follow your stylist’s product-specific aftercare directions.
PURC Daily Keratin Shampoo for Your Hair-Care Routine
Build your wash routine around a clear cleansing step. PURC Daily Keratin Shampoo is a bottled rinse-off shampoo from the PURC after-treatment range. The photographed 300 ml pack uses a white pump dispenser and an orange-gold Daily Shampoo stripe, so it is easy to distinguish from the matching conditioner.
A pump bottle lets you dispense a small amount into wet hands before working it through the scalp. Begin with enough product for comfortable coverage rather than repeatedly adding shampoo to one area. Massage with your fingertips and rinse thoroughly; avoid twisting the lengths into a tight bundle while washing.
Where This Product Fits
If your hair has recently received a salon keratin or straightening service, follow your stylist’s waiting period and product advice before the first wash. A shampoo is a cleansing product and should not be treated as a replacement for the salon treatment itself.
Pair Your Shampoo with a Separate Conditioner
PURC Daily Keratin Shampoo belongs in the cleansing step of your routine. If you also want a rinse-out conditioning step, compare the PURC Keratin After Treatment Conditioner. The shampoo and conditioner are separate products; choose each for its own purpose and follow the directions on each bottle.
When comparing PURC liquid shampoos, check the format, pack information and full ingredient list rather than choosing by the word “keratin” alone. “Daily” is the product name, not a requirement to wash every day. Set your washing schedule around your scalp, styling habits and any aftercare instructions from your stylist.
Product Details
| Brand | PURC |
|---|---|
| Size | 300 ml |
| Format | Rinse-off shampoo |
Display towels, combs, holders and other styling props are not included. Model photographs illustrate routine context.
How to Use
- Wet your hair and scalp thoroughly.
- Dispense a small amount into your palms.
- Massage gently over the scalp and work the lather through as directed on the bottle.
- Rinse thoroughly with clean water.
- Follow with a separate conditioner on the lengths and ends when needed.
Ingredient and Pack Information
Keratin is highlighted in the reference product information. Always read your current label for the complete ingredients, directions and storage advice. Contact our care team if you need help checking pack information.
Frequently Asked Questions
Is this the same as a keratin straightening treatment?
No. This is a rinse-off shampoo from an after-treatment care range. Follow your salon’s instructions for the treatment itself.
Do I need to wash my hair every day?
The product name does not set your washing schedule. Choose a routine suited to your scalp, hair and styling habits, and follow your pack instructions.
Which bottle is shown?
The photographed Daily Shampoo bottle is labelled 300 ml and has a white pump with an orange-gold vertical stripe.
Should I use conditioner afterwards?
Use a separate conditioner when your lengths need conditioning or easier detangling. Follow the conditioner’s own directions.
Where is the full ingredient list?
Check the current bottle or box, especially if you avoid particular ingredients. A short ingredient summary is not a complete formula.
Plan the Next Step in Your Routine
For PURC Daily Keratin Shampoo, plan the rest of wash day before dispensing the first pump. Keep your separate conditioner and a clean towel nearby, and check any salon aftercare instructions first.
For broader routine advice, see the American Academy of Dermatology’s healthy hair tips, covering hair type, washing, conditioning and gentle handling. Use your product label for product-specific directions.
Build a Routine That Suits Your Hair
Compare related products in our PURC hair-care collection. For practical care steps, read our damaged hair care guide and how to protect your hair. Follow each product’s supplied directions when combining care steps.
Explore related care
Browse the Hair Care collection to compare other formats and pack sizes.
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