PURC Keratin Smoothing Shampoo is a 430ml rinse-off cleanser in the Keratin Soft Shampoo Smoothing pack. Use it on wet hair and scalp, rinse as directed and follow with a separate conditioner when needed.
PURC Keratin Smoothing Shampoo for Your Hair-Care Routine
PURC Keratin Smoothing Shampoo is shown in the PURC Keratin Soft Shampoo bottle, labelled Smoothing. Its cream-coloured pack has a black cap, a black PURC mark and a lavender lower band. The photographed bottle states 430 ml / 14.54 fl. oz.
Choose a shampoo by how it fits into your cleansing routine, then use conditioner as a separate step when the lengths need it. Work a modest amount of shampoo over a thoroughly wet scalp, massage gently and rinse well. Repeated scrubbing of tangled lengths can make wash day harder to manage.
Where This Product Fits
The photographed front panel identifies this as a shampoo. Do not use it as a leave-in product or assume it replaces a professional straightening service. For recently treated hair, use the wash timing and product guidance provided by your stylist.
Plan Your Wash and Conditioning Steps
PURC Keratin Smoothing Shampoo is the cleansing step, while a conditioner is a separate part of your wash routine. After rinsing, consider PURC Keratin After Treatment Conditioner for the lengths, following that bottle’s application instructions. The products are sold separately.
Compare the bottle format and directions with our other PURC liquid shampoos before choosing. The Smoothing name does not make this a salon straightening treatment. For recently treated hair, check the complete ingredient list against your stylist’s product guidance. If you need to identify the bottle, look for the Keratin Soft Shampoo label, black cap and lavender band shown in the product photographs.
Product Details
| Brand | PURC |
|---|---|
| Size | 430 ml |
| Format | Rinse-off shampoo |
Display towels, combs, holders and other styling props are not included. Model photographs illustrate routine context.
How to Use
- Wet the scalp and hair thoroughly.
- Apply an appropriate amount of shampoo to wet palms.
- Massage gently across the scalp to make lather.
- Rinse thoroughly, allowing the lather to move through the lengths.
- Follow with separate conditioning care as needed.
Ingredient and Pack Information
The reference listing highlights keratin, argan oil and ginseng. Confirm the complete formula on your current bottle. Always read your current label for the complete ingredients, directions and storage advice. Contact our care team if you need help checking pack information.
Frequently Asked Questions
What size bottle is shown?
The photographed bottle is labelled 430 ml / 14.54 fl. oz. Check the selected pack and supplied label before use.
Is this a rinse-off shampoo?
Yes. Apply to wet hair and rinse thoroughly according to the supplied directions.
Does it replace a salon straightening service?
No. This is a shampoo. Follow your stylist’s advice for any separate chemical or keratin treatment.
Can I use a separate conditioner?
Yes. Choose conditioning care for your lengths and ends, following that product’s own application and rinsing instructions.
Where can I check ingredients?
Read the complete list on your current pack. Ingredient highlights and product names do not confirm a full formula.
Plan the Next Step in Your Routine
Before using PURC Keratin Smoothing Shampoo, check which conditioning step you will use afterwards. Compare products by their complete labels and intended purpose, especially when your current routine includes recently treated hair.
For broader routine advice, see the American Academy of Dermatology’s healthy hair tips, covering hair type, washing, conditioning and gentle handling. Use your product label for product-specific directions.
Build a Routine That Suits Your Hair
Compare related products in our PURC hair-care collection. For practical care steps, read our dry and frizzy hair a simple wash day styling guide and damaged hair care guide. Follow each product’s supplied directions when combining care steps.
Explore related care
Browse the Hair Care collection to compare other formats and pack sizes.
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