PURC 12% Labelled Keratin Treatment is a single 300ml professional smoothing product. The percentage is the supplier’s option label; a trained professional should review the exact formula and safety data before use.

labelled keratin treatment: pack contents
| Item | Listed quantity / size | What it means |
|---|---|---|
| Selected treatment | 300 ml | Supplier 12% Formalin labelled option |
| Shampoo | Not included | The treatment-plus-shampoo option is a separate purchase |
Choosing labelled keratin treatment
Have a trained stylist assess the exact formula against your hair history before purchase. The percentage identifies the supplier option; it is not presented as an independently verified concentration.
Directions and product role
Professional use only. The stylist should review the actual ingredient label, safety data sheet and formula-specific service instructions. This page does not provide a home heating or chemical-processing protocol.
Before choosing a professional treatment, keep three checks together: the exact pack, the role of each bottle and the selected formula. Bring that information to the trained professional who would carry out the service. Ask for a clear explanation of preparation, the service itself and aftercare. Keep the original product information available instead of combining directions from different ranges. A product page can explain what a purchase includes, but the professional still needs to assess the supplied formula and the planned work. Retain the order details and check the containers on arrival before any product is opened or used.
Details to check before ordering
Formalin-labelled products require specific safety assessment and handling. A scent, marketing badge or keratin name does not establish that a formula is formaldehyde-free.
Check the selected item against your order on arrival. Keep the original containers, wrappers and directions with the product. Contact the store before use if the pack differs from the selection.
labelled keratin treatment: frequently asked questions
What is included in this labelled keratin treatment?
Selected treatment: 300 ml. Supplier 12% Formalin labelled option. Shampoo: Not included. The treatment-plus-shampoo option is a separate purchase.
Is this an everyday shampoo or conditioner?
This is a professional treatment selection. Any preparation shampoo has its own role; the treatment should not replace a daily cleanser or conditioner. Consult the supplied label and your trained stylist.
What should I compare with a similar listing?
Have a trained stylist assess the exact formula against your hair history before purchase. The percentage identifies the supplier option; it is not presented as an independently verified concentration.
Are accessories or other options in the photograph included?
Formalin-labelled products require specific safety assessment and handling. A scent, marketing badge or keratin name does not establish that a formula is formaldehyde-free.
Product reference: supplier catalogue. The selected title and written pack contents identify what is supplied.
Read the product guide
12% Labelled Keratin Treatment: Questions for Your Stylist — compare the selected pack, its role and practical questions.
Labelled keratin treatment: practical checks
Compare this 300 ml treatment-only selection with another treatment bottle of the same size and formula identifier. The separately offered preparation shampoo is not part of this purchase. A combined kit may have a different price because it contains an additional product, so a starting price or multi-bottle photograph is not enough to establish an equivalent offer.
Before booking a service, share the exact product identity with the professional who would perform it. Ask them to review the actual ingredient information and safety data sheet, and to explain what preparation and aftercare the specific service requires. The catalogue percentage should be treated as an option identifier rather than a reason to choose a stronger-sounding product. Your recent colour and chemical-service history also belongs in that consultation.
On arrival, check the container size, seal and option label against the order. Keep the bottle closed until the professional has confirmed the selection and has the information needed for handling it. Store it according to the supplied label and retain the packaging for reference. Do not infer a home application method, heating temperature or processing time from a similar-looking treatment. Formula-specific instructions and a professional assessment are necessary for the exact product supplied.
Explore related care
Compare the product roles and pack details of PURC 5% Labelled Keratin Straightening Treatment – 300ml and PURC Keratin After Treatment Conditioner. Use each chosen product according to its own directions.








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