About this combination
PURC Purifying Pre-Treatment Shampoo is a 1000ml cleanser for the preparation stage of a professional keratin or straightening service. Use it according to the supplied treatment protocol and the trained professional’s directions.

What is included?
1000ml Purifying Pre-Treatment Shampoo. Decorative styling props shown in lifestyle photographs are not included.
Which hair concerns does it address?
Removing product residue before a professional keratin or straightening service.

Featured ingredients in PURC Purifying Pre-Treatment Shampoo
PURC Organics lists these ingredient highlights: Keratin, plant extracts and conditioning polymers. This is a selection of supplier-listed ingredients, rather than the complete ingredient declaration for each separate container. Read the supplied packaging for the full INCI list and current formulation.

How to use PURC Purifying Pre-Treatment Shampoo
Use before the professional keratin treatment when its protocol calls for a clarifying wash. Apply to wet hair, massage and rinse thoroughly; repeat only as that treatment’s instructions require.
Keep each item in its own container and use the products separately. The current pack directions take priority for quantity, application area, frequency and rinsing.

Read the supplied packaging
The current container is the reference for the complete ingredient declaration, application areas, rinse instructions and storage conditions. Front-label names and lifestyle photographs do not show the entire formula. Check the ingredient list if a particular ingredient affects your choice, and contact our team before ordering if you need a closer label view.
Close containers after use, keep dispensers clean and store them according to the pack. Keep products away from the eyes and stop using a product if irritation occurs. Do not transfer an unfamiliar product into an unlabelled bottle. Keep the original directions with each item even if you organise the set in a bathroom basket or travel bag.
Product details
| Brand | PURC |
|---|---|
| Includes | 1000ml Purifying Pre-Treatment Shampoo. Decorative styling props shown in lifestyle photographs are not included. |
| Best for | Removing product residue before a professional keratin or straightening service. |
Frequently asked questions
What is included with this product?
1000ml Purifying Pre-Treatment Shampoo. Decorative styling props shown in lifestyle photographs are not included.
How do I use this product?
Use before the professional keratin treatment when its protocol calls for a clarifying wash. Apply to wet hair, massage and rinse thoroughly; repeat only as that treatment’s instructions require.
How much product should I use?
Begin with the amount stated on the label and adjust for the section of hair being treated. Work through manageable sections. Fine hair may need a lighter application than dense lengths, and the roots may need a different approach from the ends.
Should every step be used at every wash?
Use the frequency recommended for each item. A set brings products together, but does not mean every step belongs in every wash. Keep a simple note of the quantity and application area so you can judge the dried result before changing another part of your routine.
Where can I ask about a packaging detail?
Contact PURC Pure for help checking a label or pack option before ordering. Explore our Hair Journal for care guides and browse the hair treatment collection for other product formats.

Explore PURC Purifying Pre-Treatment Shampoo
Compare the included formats, follow each label and keep the routine easy to repeat. PURC Purifying Pre-Treatment Shampoo can be considered alongside your existing cleansing, conditioning and styling steps.
View the PURC Organics product reference for the supplier’s current product information.
Explore related care
For more application and care guidance, read our Damaged Hair: A Gentle Care Guide for Breakage & Split Ends.
Compare the product roles and pack details of PURC Keratin After Treatment Conditioner. Use each chosen product according to its own directions.






















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